EuroShop 2026 will be held from 22 – 26 February, 2026, at the Messeturm Düsseldorf, Düsseldorf, Germany.
As the world’s leading retail trade fair, EuroShop brings together professionals from all areas of retail — from store design and visual merchandising to technology, sustainability, and digital solutions — fostering innovation and creating business opportunities for the global retail community.
Event Details
Name: EuroShop 2026
Dates: February 22 – 26, 2026
Venue: Messeturm Düsseldorf
Location: Düsseldorf, Germany
Exhibition Focus
Retail store design and shop fitting
Visual merchandising and POS marketing
Retail technology and digital solutions
E-commerce and omnichannel solutions
Sustainability and energy-efficient retail concepts
Retail analytics and customer experience innovations
Global retail trends and future technologies
Other Information
Exhibitors: Over 2,000 international and local companies across retail sectors
Visitors: Retailers, designers, architects, and technology solution providers
Expected Attendance: More than 100,000 industry participants from around the world
Concurrent Events
EuroShop 2026 will feature Retail Technology Forum, ShopTalk, and sustainability seminars, along with
panel discussions, networking sessions, and live demonstrations.
Key topics will include digital transformation, innovative store concepts, sustainability, and omnichannel retailing shaping the future of the global retail industry.